Target Goes Organic and Pulls Major Processed Brands Off the Shelves


Target has been getting more into the grocery game in recent years and in doing so, is stirring things up.

CEO Brian Cornell, who was hired in August 2014 to boost sales, developed a strategy that promotes and focuses on a health-food approach as opposed to your standard pre-packaged, mass-produced food.  As a result, big brands and colorful logos will be taking a back seat to natural and organic foods.  That is to say, they won’t be completely gone, just less in-your-face than what we may be used to.  So perhaps there will be fewer creepy eyeballs enticing your children to eat pure sugar for breakfast every morning:

Clearly Target isn’t motivated by altruism here.  Consumers are demanding healthier food and other stores like Whole Foods and Trader Joe’s are showing that people are willing to spend more for these options.  The market is there and Target is seizing the opportunity, and as Take Apart points out, sales for these big brands in dropping.

Still, this is showing of a cultural shift toward health consciousness and how, with enough people uniting for a cause, it is possible to at least influence these big companies and brands.

This article originally published on which is an open-source blog

A quick note from our founder-

Over the past year, my friend Dave at PaleoHacks has been working on a secret cookbook with world-renowned Le Cordon Bleu chef Peter Servold.

Well, today this new this new incredible Paleo Cookbook is finally available to be shipped right to your door for FREE

That’s right — as a special launch promotion, we’re offering our brand new Paleo fat loss cookbook to you for free (Chef Pete lost 60 lbs using these recipes!) — All you have to do is just cover a small shipping cost (international shipping is a bit more).

Get your FREE copy of Paleo Eats Here. (Grab this today, because we only ordered a small batch of these cookbooks for this freebie promotion, and they will sell out FAST!)

–> Get The Free Cookbook